How to Start a Yoga Business & Make it Successful

Yoga, as a profession, is not very well-known in India. 

 

But it is gaining popularity with people from all walks of life and age groups. 

 

It is not surprising to see a lot of youngsters taking up Yoga as their profession choice because it provides a good balance between physical fitness, mental peace and spiritual growth.

 

If you are someone who wants to start your own Yoga business in India, this article will give you some tips on how to do it successfully.

 

How Much Money Do You Need To Start A Yoga Studio?

 

Compared to other fitness studios, opening a yoga studio is generally more affordable. 

 

The biggest reason is that there is very little equipment to purchase. In addition, each student only needs a small space for the class, so you don’t need as large of a studio. 

 

Opening a yoga studio costs around Rs. 7 Lacs on the low end and over Rs. 15 Lacs for large luxury studios. 

 

You can easily open a beautiful yoga studio for less than Rs. 10 Lacs (in the right location). 

 

Step 1 – Know the Basics of Starting a Yoga Business

 

Yoga is a practice that teaches us how to use our body in a way that we can live a healthy, happy life. 

 

For this purpose, people offer various classes for different levels of experience and age groups. 

 

In fact, some people also offer workshops on specific topics like mindfulness or meditation.

 

However, there are many different ways of starting a yoga business. 

 

• Starting a Yoga Studio

 

It includes the space for classes to be taught, as well as the necessary equipment and supplies. Yoga studios may also offer amenities such as showers and lockers. 

 

• On-Site Yoga Classes and Workshops

 

Another popular option is to offer yoga classes on-site at a company or organization.

 

• Private Yoga Instructor 

 

In this, you can provide yoga instruction for individuals or small groups in their homes or other private spaces. This can be done through in-person instruction, live video chat, or pre recorded videos.

 

Step 2 - Find Your Niche

 

Many people are starting their own yoga business, but not all of them find success in the market. 

 

To start a successful yoga business, you need to find your niche and create content that will resonate with your target audience.

 

Yoga studios mainly serve the following people:

 

• People who want to practice yoga for its health benefits
• People who are interested in learning about yoga for the first time
• People who want to become instructors or teach yoga to others

 

There are many different niches you can explore when it comes to starting your own yoga business. 

 

However, narrowing down your focus will make it easier for you to establish yourself in the industry as an expert in one specific area of yoga.

 

You can teach at schools, teach classes at studios, or even offer private lessons at your home. You can also focus on becoming an instructor for fitness centers or gyms. 

 

The possibilities are endless with how you can approach this industry as a Yoga Entrepreneur!

 

A way to build a loyal customer base is to offer them free classes or donation-only classes more often. It will help heighten consumer interest in your techniques of teaching some intricate yoga asanas.

 

Step 3 - Register your Business

 

Registering your business is a very crucial step to becoming successful.

 

Unless you are legally registered and have all the certificates and licenses required, you will not reach the people you desire.

 

Thus, never miss the legal steps.

 

For this purpose, you can register your Yoga Business as:

 

• Private Limited Company
• One Person Company
• Limited Liability Partnership
• Sole Proprietorship
• Partnership Firm

 

Once you have applied for company registration online, get the other necessary licenses as well, such as:

 

• GST Registration
• Shop and Establishment Act Certificate (In case of Yoga Studio or any office)

 

Apart from this, you must also have a valid degree and a certificate of being an authorized yoga instructor from the Ministry of Ayush.

 

Step 4 - Set up your Yoga Studio 

 

In this section, we will talk about how to set up your own studio to start a successful Yoga Business.

 

The first step is to find the right space for your yoga studio. 

 

The location of the Yoga Studio will have a significant impact on how successful it is. 

 

It should be close to the residential areas, and it should also be close to the places where people work. 

 

Many other factors can affect the choice of location, such as availability of parking, space, and accessibility.

 

The space you choose depends on what type of business you want to start and how much you are willing to spend on rent or lease.

 

• Public studios are typically located in urban areas, where they attract more customers because of their proximity to transportation hubs like subway stations. 

• Private studios are more popular in suburban areas, where people have more free time to spend on themselves.

 

You may need to rent or buy a space.

 

You must have sufficient room for classes, so make sure the space you are looking at has enough room before signing any contracts.

 

Next, you need to set up your studio with all of the necessary equipment: mats, blocks, straps, bolsters, etc. 

 

You will also need some other necessities like towels and toiletries in case someone needs them during class.

 

Step 5 - Decide the Timings and Charges

 

A good way to decide on the timings and charges is by researching what other yoga studios are doing in your area.

 

This also depends on your availability and how much time you are willing to spend on your yoga business.

 

Morning Yoga sessions are usually conducted between 6 and 8 am while Evening Yoga sessions are usually conducted between 5 and 7 pm.

 

Next, you need to decide the charges for your services. 

 

You should have a clear idea of what the market rates are in your area or city and what price point will be competitive in this market. 

 

You should also consider what it will cost to rent a space for classes, hire instructors and other staff, buy equipment, etc.

 

Moreover, the charges for Yoga classes also vary depending on what part of the day they're conducted in. 

 

Morning Yoga sessions cost more than evening ones because they often have a higher demand and require more time to prepare for.

 

In fact, the more in-demand your skills, the higher the price.

 

For example, if you have been practicing yoga for 10 years and have attained a level of mastery in teaching it, then you can charge more than someone who has just started practicing yoga and has no experience teaching it.

 

Step 6 - Create Your Branding and Marketing Plan

 

A thorough branding and marketing plan is the key to success for any business. 

 

It helps you to identify your target audience, what they are looking for, and how you can reach them.

 

To create your branding and marketing plan to start a yoga business, you must not miss the following:

 

1. Choose the right name for your business.
2. Create your logo and brand colors.
3. Make your website or social media pages look professional by using images that reflect the type of yoga you teach, such as nature scenes or close-ups of people in various poses.
4. Add a contact form on your website so people can contact you easily. Make sure it is easy to find on each page of your site with clear instructions about what they should do once they submit their contact information (For Example, “Thank you for contacting us! Someone will get back to you shortly”).

 

Brand identity is the foundation of your business. 

 

Branding and marketing can be tricky for a new company because you don't have any history to rely on or any existing customer base to market to. 

 

But there are some things you can do to help make it easier:

 

• Make sure that your branding is appealing
• Create an effective social media campaign

 

Make sure that you are creating an identity that will be recognizable and memorable to your target audience.