Starting a T-shirt printing business is not that difficult, all you need is a great plan and execution.
Before stepping into this business, some key things you should think about
Your creativity can be expressed through design when you own a T-shirt printing business.
You can make the most unique masterpiece that attracts your audience's attention.
Things you can keep in your mind while planning to design -
The target market plays a very vital role in your business. The market has a dynamic behavior toward customer demands, so always keep your eyes and thoughts open and wider.
Included below are various categories of preferences and their corresponding preferences -
Gen Z and College students -
Animations from Marvel Studio
Hip Hop style
Music Band Army (BTS)
2 Professional attire for the workplace -
Round neck collar
Minimal printed T-shirts
3 Fitness Enthusiast -
Motivational Printed Quotes
4 Artistic-minded individuals-
Portraits of some great artists
Social issues or Welfare
By identifying your target audience, you can direct your marketing efforts and resources towards the most likely buyers.
Understanding your target audience starts with identifying them. Here are some types of audiences in the target market:
As you are planning to start a t-shirt printing business, firstly understand your customer requirements and demand.
Designing is the most crucial part of the printing business.
Your designs should be trendy and unique. The goal of your designs should be to attract your audience.
Certain key points can assist you in generating Unique ideas-
Every print should be unique and different from the others.
Highlight your message through your designs.
Put some trending dialogue or scenes in your designs, for example, Central Perk from F.R.I.E.N.D.S, Avatar animation, and How You Doing Dialogue by Joey Tribbiani.
Customizing T-shirts for some occasions like birthdays, anniversaries, baby showers, etc.
Highlight some emerging incidents in society, for example, G20, Chandrayaan 2, Child safety, marathons, etc.
The quality of your product can make or break your dream of success. A good quality fabric makes a difference on the market.
There are several types of fabrics are there in the market -
Sweatproof, and many others.
You can purchase fabric from wholesalers or online platforms.
1. Chandni Chowk, Delhi
2. Gandhi Market, Surat
3. Nehru Place, Delhi
4. Mangaldas Market, Mumbai
5. Chickpet, Bengaluru
6. Burrabazar, Kolkata
7. Nai Sarak, Delhi
8. Resham Gali, Jaipur
9. Raja Bazaar, Amritsar
10. Tirupur Textile Market, Tamil Nadu
Online platforms -
The Design Cart
To start your own T-shirt printing company, you'll need proper licences and registrations.
Here are the forms in which you can register your business :
Private Limited Company
One person company
Limited Liability Partnership
Once you have decided which form suits you best. Get the GST licence for the same if your expected sales are more than 20 lakhs.
If you intend to open a shop, then get a shop act licence as well (also called Gunmasta licence in Mumbai.
Getting registrations and licences can be tricky.
But don't worry. We got you covered here. You can connect with CAs and CSs through StartEazy’s platform to help you with obtaining licences.
You can get your registrations hassle-free with StartEazy.
It is easier to accomplish your goal when you have quality equipment.
Here is the list of equipment you must need in your business -
Here are some important things to keep in mind when using this equipment:
You can even buy rented equipment or buy fresh machines.
Pricing your product is also a vital decision you have to make. It can have a direct effect on your production and marketing.
These are some points you should keep in mind while setting a price -
Cost of making.
Demand and supply.
Discount and promotions.
The commission is charged by mediators like Amazon and Myntra.
Here are some helpful strategies to effectively engage your customers:
Give Discount on first purchase.
Give coupons for the next purchase.
Free Gifts with any big purchase.
Free Delivery charges if the purchase is above 1000 rs.
Big sales on occasions like Holi sales, Diwali sales, month-end sales, etc.
These strategies will help you in starting a t shirt business successfully.
If you are planning to open an online store or web page, ensure that all your products are highlighted properly.
Various sizes options should be available for customers, details about the product will be mentioned, customized options if possible, and options for payment also be given to the audience.
Here are some tips to make your store shine above the rest-
1. Use colorful page designs similar to your t-shirt designs.
2. Give filter options, for example,
Male / Female
Low rate / High rate
T-shirts under 500 rs
T-shirt under 1000rs
Round neck t-shirts
3. Give customization options in T-shirts.
4. Please provide a variety of age ranges.
5. Customised gift boxes.
Design your store page trendy and up-to-date and attract your customers to your product designs.
To keep your business running for a long period, you need a strong force.
Graphic designers, Machine operators, Customer Service Representatives, Production Teams, Delivery and Shipping Personnel, Website designers, and Legal and accounting Professionals are the most important people you need in setting up your business.
Important points to consider when hiring -
A person should have a creative mind.
Consider adding some young individuals to your team.
It is required that candidates have appropriate expertise in their particular fields.
Provide them with a good space to showcase their talent.
Collaboration and marketing help you to make your business profile visible to your target audience.
It helps you to sustain in the market for a longer period.
You can collaborate with leading content creators on social media by advertising your products on their profiles or make a collection of your T-shirt brand and post it on your online website.
Here are some helpful tips for collaborating:-
Get in touch to arrange collaboration ads with some young people's ideals/actors/content creators. For example, Meesho endorses Ranveer Singh, and Neeraj Chopra for Manyavar, etc.
Collaborate photoshoots with models who have different personalities and appearances.
Send some customised gift hampers to influencers on particular occasions.
Featuring some of your loyal customers on your platforms Dove has featured some of their customers to try their products.
Most importantly keep an eye on your competitors and their approach to their customers.
The necessary procedures for establishing a company have been thoroughly explained but there are some crucial elements and significant problems that a printing T-shirt business might face.
So here are some points which may help you to overcome them, have a look -
Always try to create new and fresh designs. Ensure that you thoroughly examine the latest trends.
To gain the loyalty of your target audience, it is crucial to establish a strong relationship with them.
Building trust and understanding is key to creating a long-lasting connection with your audience.
Prioritizing your product quality will help you to gain the loyalty of your target audience.
It would be greatly appreciated if you could take a moment to verify your customer's address via phone call before shipping their purchase.
This extra step will ensure a seamless delivery experience for your customer and prevent any potential setbacks or delays.
Thank you for your attention to this matter.
If you're considering starting a T-shirt printing business, you might find this guide useful.
It provides valuable information on how to get started and succeed in this industry.
For more information, you can contact our experts at www.starteazy.in