Almost every businessman has a dream of selling their products worldwide.
However, most people aren't sure where to begin.
As this process of building an export network takes time, persistence, and consistency, as it involves some crucial steps.
Let's understand some of the ways of getting into export markets:
Over the years, many export businesses have grown rapidly by investing more in foreign agents than in anything else. Foreign agents with vast experience can help new businesses to evolve in the target market.
Besides introducing potential buyers, they can even support you with processing orders and be your helping hand in solving problems.
You can appoint an agent by applying to agencies or with the help of LinkedIn.
Through social media, it is easy to get in touch directly with agents and distributors and discuss how you can establish a network with them as well as share a link to your online store so they can see more of your business.
Keep your networks informed about your business developments and product offerings, regularly follow up with contacts, and maintain a clear understanding with distributors.
Cold calling is a form of calling up prospective customers to get a qualified lead.
Many customers are open to hearing about attractive offers, unique products for their domestic market, or substantial cost savings.
Let’s dive into the process of cold calling and emailing in overseas markets:
Get to know the prospective companies who can buy your product through online and offline research.
Find the contact details of the respective persons through Rocketreach, ZoomInfo SalesSO, Lead411, Udapt, UpLead, etc.
Before picking up a phone, get some briefing of your target clients. You need to know the basics, such as the country code, the time zone, the currency, and the language.
Once you have a good understanding of your target market, you need to arrange your script and pitch accordingly.
Send a detailed proposal email that showcases the benefits of your products, USPs of your product, and detailed descriptions of your products, and also share the URL of your website.
After sharing the emails, take follow-ups on clients in a timely.
Here is the idea of a cold email:
In cold calling and email outreach, success depends on the quality of your communication, the relevance of your offer, and how respectful you are of the prospect.
Exhibitions and trade shows offer a great opportunity to engage with potential buyers in person. These events enable you to showcase your products or services, have direct conversations with potential customers, and build personal connections.
By attending trade shows and exhibitions as an observer, you can get a sense of what kind of customers are like when it comes to buying the product, which products attract more customers, and how sellers communicate and convince their target audiences.
A manufacturing company can display its latest products, allowing potential clients in overseas markets to see the quality and features firsthand, as trade shows offer a platform to showcase your products or services to a targeted audience.
Recently, TECHSPO Dubai brought together developers, brands, marketers, technology providers, designers, innovators, and evangelists to discuss the future of technology or Hong Kong International Jewellery Show 2020.
In the same way, there are many trade shows and exhibitions that can help new-age businessmen make connections with new clients and distributors.
By attending trade shows and exhibitions as an observer, you can get a sense of what kind of customers are like when it comes to buying the product, which products attract more customers, and how sellers communicate and convince their target audiences.
When it comes to expanding your business overseas, virtual/online business is the first choice of every businessman.
Creating a strong online presence involves a combination of building a professional website, leveraging social media, and employing digital marketing strategies.
Here are the steps you can follow to boost your online presence:
Choose a .com domain instead of any other to make your website easily accessible throughout the world.
Purchase affiliated media for your product in your target region.
Tie up with influencers if it's a B2C product or industry experts if it's a B2B product.
Use hashtags on your posts and videos, as hashtags help in getting followers on Instagram for free and also helps in gaining popularity.
Connect with your targeted clients by sharing your page links.
Creating a strong online presence involves a combination of building a professional website, leveraging social media, and employing digital marketing strategies. For example, Jaipur Rugs displays its offerings in a manner that captures the attention of all who see them.
Here is a link below which shows the uniqueness of their brand from other competitors:
https://www.youtube.com/watch?v=KZKqMOFZ8rY
Share valuable content, showcase your products, and create attractive profiles on social media where you share content frequently and interact with your future buyers.
Organizing virtual trade shows and conferences is a convenient way to network.
Through text, video, and audio chat, participants can form lasting bonds. New features such as auto matchmaking tools, now save time and match you based on your profiles.
Virtual trade shows can be used by exporters to showcase their products to international audiences without incurring the costs of physical exhibitions.
Similar to physical trade shows and exhibitions, it allows you to present your product line to buyers and clients virtually.
B2B virtual marketplaces such as VirtualExpo, Vfairs, and Hubilo enable people from various regions to exchange their thoughts and ideas, establish a presence in their respective markets, and secure advantageous agreements.
You can also pitch your product to other clients, describe the benefits of your products, showcase your product USPs, and engage your client with the importance of your product in the market but on a virtual platform.
The ability to work productively is a vital tool that everyone should strive to attain. It is also important to set goals and strategies to accomplish them.
To sum up:
Export orders require a strategic and proactive approach that encompasses various elements of international trade. It involves thorough market research, establishing a strong online presence, building a robust network of business connections, and adapting to the unique requirements of different markets.
This not only supports lead generation and sales opportunities but also contributes to ongoing engagement with an international audience.
And, for more such details, you have us for all the legal purposes handled by our experts at Starteazy.